Asana is one of the most popular project management softwares. During my Asana review, I wanted to figure out how this project management software stacks up against other tools and whether it is right tool for you.
So, I have been using Asana in the past weeks and thanks to my +2 years of personal experience and testing in the project management software space, I have a chance to put this tool into perspective.
In this Asana review, I will share the key features I tried, pricing, red flags, pros and cons, and ultimately, my and other users’ experience with this project management software.
Here is my goal: I want to give you an honest and unfiltered view of Asana so you can easily decide whether this project management software is for you or if you have other alternatives.
Let’s dive in!
Asana
Summary
Asana is project management software that helps teams organize, track, and manage projects and workflows. Honestly, I think Asana has the potential to become one of the best project management software if we consider its features. Nevertheless, its cons made me a no-go when it comes to project management tools. Because of these factors.
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User friendly interface
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It’s goal tool offers a great way to connect and visualize business, teams, and personal goals
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Great project view options
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Many integrations
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Recurring tasks
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It was slow sometimes when changing between views
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Misleading pricing
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Poor customer service
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What is Asana?
Asana is project management software that helps teams organize, track, and manage projects and workflows. It offers numerous view options for projects and tasks, and overall, it is an easy-to-use app compared to other project management software.
You can use Asana on the web and on your desktop. Furthermore, Asana has mobile apps for iOS and Android devices.
When signing in, you have the option to add extra security by using two-factor authentication. This essentially means that Asana will ask for another code besides your email address and password when you log in next time.
Now, let’s take a closer look at Asana’s key features!
Asana’s key features
I collected all the essential features I tried during my Asana review here.
Home Dashboard
Your home dashboard gives you a quick overview of your tasks and projects. Under the “Good morning, Aron” part, you can filter your monthly or weekly tasks.
Also, you have the option to see only the upcoming, overdue, or completed tasks for a more focused view. I enjoyed that Asana offers customization options for your dashboard.
You can drag and drop the cards, and move them around, change background color, and add widgets like notepad, Asana AI, or comments mentioning me. While you might not have infinite options to customize your home page, you can put here are the workflows you need.
On the top, you will access a search bar, which is quite useful for quickly accessing specific tasks or projects in your workspace. You can use this search bar on every page of Asana.
At the next step of this Asana review, let’s dive into its project management tools!
Project management tools
Using this project management tool, you can create projects in a few minutes. You only need to add the essential information, such as due dates or team members, to get started. Furthermore, you can accelerate the process by using the Asana intelligence (AI) tool.
When creating projects, Asana offers some templates that you can use. There are templates for marketing, IT, sales, and product teams. When using a template, you have no further to dos, just to change the example tasks and their parameters.
The heart of your project management are the project views. You can choose from numerous view options like Gantt charts, kanban boards, workflow, list, calendar views, etc.
The project overview provides you with the some essential information about the specfic projects. On the right side, you can ask Asana’s AI tool to summarize what happened on this project lately.
While other project management softwares also have AI tools, I found this helpful since you can generate a report with one click.
You can change between the project views with a click, although some view options took time to load. If you click on the “+” icon, you will access some additional view options, for example, a workload view, which is quite valuable for resource planning.
It is also worth mentioning that Asana offers a portfolio feature that provides a holistic view of all your projects in one place. You can create more portfolios and decide which projects you want to involve in each portfolio.
Now, let me show you some task management tools I tried during my Asana review.
Task management tools
No matter which project views you use, you can easily add new tasks. When you click on the task, you can edit, change due dates, assignees, and leave comments.
It is great that you can add recurring tasks in Asana. You can change the frequency of the task, and it will pop up based on your instructions.
Although this is a small thing, it saves you from constantly adding repetitive tasks.
Overall, Asana’s task management tool is quite easy to use, and you can easily track progress on your home page.
Collaboration tools
As mentioned earlier, you can add task comments, but you can also leave comments under the project view. This option is useful when you have a more general comment regarding your project rather than a task specific.
In the top right corner, you can share projects with your team members. You can also change the access level and user permissions so you can choose whether everyone inside your organization should see the project or only those who received an invite.
Among the view options, you will find the “files.” By clicking on it, you can drag and drop files to share them with your team members inside the project. If you want to attach a file only to a task, that is not a problem, you can do it inside the task.
Another exciting feature I discovered during my Asana review is the collaborators. When you assign tasks to your team members, you can also add collaborators. Collaborators can work actively on a task and track how the task is going.
Rules
Asana’s automation builder tool is called Rules. You can access this tool under the customize options inside your projects.
There are rules for automation, but you can also create custom rules. Similarly to other project management tools, it follows the “when” and “then” logic. It also great that you can use Asana AI here to help you setup your own rules.
All in all, the rules are easy to set up, and Asana AI can help a lot with this process. Now, if we are here, let’s check Asana’s AI tool more closely!
Asana AI
To access this feature, click on the AI icon at the top right corner. Essentially, this tool helps you obtain the project data or information you need and answers your questions.
Based on my experience, it works pretty fast, and it is also useful to include references from your projects.
When it comes to the outputs, I got relevant and quite good answers from Asana’s AI assistant. So, overall I was satisfied with the this feature.
Goals
You can add three types of goals in Asana. First, there are company goals that focus on your business’s mission, priorities, and objectives.
Second, there are team goals. These goals are created by different teams to support company goals and other teams’ goals. Lastly, there are my goals. These objectives focus on your performance and aims.
This tool helps you track your key objectives and gives you a fantastic overview of how your goals are connected to each other. You can connect your goals, leave comments under them, and add owners.
Honestly, this feature was one of my favorites during my Asana review.
Asana’s integrations
Asana offers many third-party integrations like Google Calendar, Microsoft Teams, and more. Furthermore, you can connect Asana with Zapier, so you can access an additional +7,000 third-party apps.
Asana’s user interface
Asana has a user-friendly interface. You can easily navigate among its features, and you can quickly find all the tools you need.
When it comes the learning curve, it is relatively short compared to many other project management tools. There are two reasons behind this.
First, Asana’s user-friendly interface helps you find all the features smoothly. Second, Asana has fewer features than some other tools, such as ClickUp.
Asana’s mobile app
Asana’s mobile apps for iOS and Android allow you to track projects and tasks from your phone. The iOS app is decent; however, I ran into some bugs, and the user interface was far from perfect.
Asana’s pricing
Let’s see what I found during my Asana review when it comes to pricing.
Personal Plan (i.e. Free Plan)
Asana’s Free Plan includes some of the most essential features like projects, tasks, activity log, storage, and comments. With the free Plan, you can access the list, board and calendar views, a few integrations for your workflow builder, and basic reporting tools.
Compared to other project management tools’ free plans, I would say Asana has a decent one, and it is ideal for personal use.
Starter Plan
Asana’s Starter plan is $10.99 per month if you choose the annual billing. It covers all the features in the Free Plan, plus a list, board, calendar, timeline, and Gantt views. Furthermore, you will access Asana’s AI tool, advanced integrations, and scaled security.
It is ideal for small teams and individuals, BUT here is the problem with Asana’s paid plans. There is no single-user subscription, and you will charged for at least two seats without clear notice from Asana.
When I read the user reports, I did not believe them first, so I also checked them for myself. And I also ran into the same issue when I tried to upgrade my Plan.
Moreover, the default setting for your Plan is for 5 seats. So, if you do not check the details, you can easily buy the Starter plan for 5 seats.
So, if you want to use Asana alone, the Starter Plan is actually $21.98 if you opt for the annual billing.
Advanced Plan
You can get Asana’s Advanced Plan for $24.99 in case of annual billing. Besides the features included in the Starter plan, you can use five project views, portfolios, goals, advanced reporting, and resource management tools. These features make Asana ideal for teams.
Asana’s pricing mechanic works same here, so you can purchase two seats at minimum for $49.98, which makes this project management tool one of the most expensive on the market.
Enterprise Plan
Lastly, Asana offers Enterprise and Enterprise + plans for larger teams and businesses. Here, they apply custom pricing.
Related post: Asana Pricing For 2025 | This Will Save You +$300
My experience with Asana
I will divide my experience with Asana into two parts. In the first part, I will discuss only its project management tools. In the second part, I will also share my feelings about its pricing and other red flags.
Starting with the features, I loved the simplicity of working with Asana. It has a user-friendly interface and a short learning curve. While it does not have too many project management tools compared to other apps, it has all the features you need even to manage large teams.
It was great that I could use multiple project views and easily customize them. The goals feature is also very useful, especially for teams.
Now, let’s discuss the red flags I discovered during my Asana review.
Asana’s pricing methodology is not fair. There are many negative user reports on this issue, and they have not been changed. While I did not fall for this, many people did and requested a refund.
The most surprising thing was that all of these reports say that Asana denied the request for a refund. So, it is a huge red flag for me.
Furthermore, I have read many negative reports about Asana’s customer support. Many Asana users who had issues were ghosted multiple times before they finally replied and solved the problem.
Bad customer support means another red flag for me.
Pros and cons I discovered during my Asana review
Let’s summarize the pros and cons I found during my Asana review!
Pros of Asana
I loved Asana’s user interface and the fact that they put an emphasis on simplicity and have only the relevant tools to manage projects.
Asana’s goal tool offers a great way to connect and visualize business, teams, and personal goals in one place.
Furthermore, Asana has fantastic project view options where you can see the task dependencies, deadlines, responsible team members, and more.
Moreover, Asana supports a wide range of integrations, so you can easily connect it with other popular apps.
Lastly, Asana allows you to add recurring tasks, which I really appreciate.
Cons of Asana
Sometimes, I experienced that Asana is slow when changing between views and even freezes out.
However, there is a more significant problem: their pricing model. Asana’s pricing is misleading, and you can only realize it when you check out.
Lastly, the user reports regarding Asana’s customer support are a huge con for me.
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- Asana Vs ClickUp: This will save you $300 (2025)
- Asana Vs Notion: Avoid paying an extra $300 (2025)
Asana alternatives
Here are some alternatives to Asana if you think it is not right for you.
Wrap-up: Asana review
Honestly, I think Asana has the potential to become one of the best project management software if we consider its features. It would be an ideal app for project managers and even individuals to manage their personal tasks.
Nevertheless, its cons made me a no-go when it comes to project management tools. Because of these factors, I can not recommend Asana, even though I personally had a good experience with it.
Hope I was able to help you to find the best project management app for you. As always, I will update this Asana review over time, so you guys have up-to-date information about this project management software.
Frequently asked questions
What are the disadvantages of Asana?
Asana has fantastic project management tools, and user-friendly interface. However, they have a misleading pricing, and non-responsive customer support team.
How good is Asana’s customer support?
During my Asana review, I also considered user reports, and many of those involved their customer support team. In a nutshell, there were only negative reports on their customer support.
What is better than Asana?
It depends on your preferences and goals. I think Coda, SmartSuite, ClickUp, Notion, and even Taskade could be a great alternative.
Is Asana really free?
Asana has a free plan. It includes some of the most essential features like projects, tasks, activity log, storage, and comments. With the free Plan, you can access the most basic features you need to manage tasks and projects.
Hey there! I am Aron, the founder of Thebusinessdive. I created Thebusinessdive to help you elevate your productivity to the next level. It is a place where you find the best tools, ideas, and tips to supercharge your productivity and performance. Subscribe to my YouTube channel to hear more about the best productivity tools. Let’s dive in!
