Content production often has tight deadlines. Additionally, customizing the same content for different channels and platforms is tedious. Thus, you need to work smart, not harder.

One innovative solution is integrating artificial intelligence (AI) tools into your workflow.

This article shows you how.

How to Enhance Your Content Workflow Using AI Tools

AI tools can transform content production in many ways. Below, we highlight some of them.

Automated Writing Using AI Writing Assistants

Writing can be time-consuming because of the research required to find a suitable angle and the time spent drafting content. You can hasten the process using an AI writing assistant.

You enter prompts or topic outlines, and it creates a draft. For instance, a tool like Jasper or Writesonic pulls data relevant to your topic and creates a logical structure for your topic.

Such tools reduce the mental fatigue that affects your publishing rhythm. Thus, you have consistent content created for multiple platforms, and you can focus on refining the message instead of struggling to write the first sentence.

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Once the drafts are ready, take them through another AI-powered tool, such as Humanizer AI. It eliminates robotic phrasing by providing a better tone for automated writing.

Smart Idea Generation

If there’s a stage in content production that can take most of your time, it’s idea generation. You may feel creative one day and struggle the next. Thus, generate ideas using AI-driven tools.

For instance, Surfer AI and BuzzSumo can analyze topics in your niche and suggest ideas worth pursuing.

They check trending topics and popular questions your audience asks and generate potential content gaps. Further, they examine your competitors. Such an idea generation process helps you create a list of topics to stay ahead of your content production schedule.

Optimize Content on Autopilot

Search engines draw traffic to your content. Thus, you must optimize your content. However, it is time-consuming. You may also require technical skills. Therefore, use tools like MarketMuse.

Such tools evaluate your content to show you how it may perform against top-ranking pages. They then suggest how to make search engines prefer your content. For instance, they can recommend internal links. They also suggest related terms you can add to make your content more relevant.

Real-time Editing and Proofreading

Writing is one step of the process. Editing is the next step. It helps you present accurate and timely facts. You can use several tools for that. For instance, a tool like Hemingway Editor highlights complex sentences based on difficulty level.

You can also consider GrammarIn to check grammar mistakes and other issues. It suggests alternatives that you can accept in real-time and see the improvements they make to your content.

Such tools are especially crucial if you create content for approval by someone else. They help you eliminate tedious revisions. On top of that, you begin to see patterns in your writing that increase grammar issues, enabling you to improve subsequent drafts over time.

You can also use these tools if you are an editor. They correct mistakes using the same rules, which ensures consistency.

Repurpose Content

Creating content from scratch is time-consuming. Fortunately, it’s unnecessary in this AI age. You can use a tool like Copy.AI to repurpose published content. It turns an existing post into a form you can use on another platform. 

For instance, you can transform an article into a script for a YouTube tutorial. These tools ensure the content matches the tone and length of the new platform. It helps you maintain a consistent voice across platforms. Such a tool also helps a small team that may not have staff to create content for each channel.

Workflow Automation

Content production in a large team requires a workflow that enhances coordination. For instance, a writer submits an article to an editor for review. Next, a graphics designer creates suitable visuals to accompany the article.

The content marketer then schedules publishing. The approvals and revisions required between creating the draft and publishing can delay content production and cause the team to miss crucial opportunities. Hence, workflow automation can speed up this process. 

For instance, platforms like ClickUp or Trello trigger notifications to specific team members when content moves from one step to the other. As such, the editor knows when the draft is complete, and the writer receives a notification when the editor sends the draft back for revision. Further, the publisher can see the completed articles to schedule.

These AI tools visualize the process to show the bottlenecks that can slow down production.

Smart Content Schedule Management

Automatic content scheduling can help you manage the content calendar. For instance, CoSchedule schedules various content types, from blog posts to emails. Further, it can optimize your content by analyzing audience activity to suggest suitable publishing times. It also has a headline optimizer that suggests titles with impact.

Alternatively, use a tool that manages intelligent writing and content scheduling on one platform, such as Notion AI. There are also tools for scheduling content on specific platforms. For instance, ContentStudio automates social media scheduling.

Data-driven Performance Analysis

Content production continues post-publishing, where you analyze performance. Tools like Google Analytics and HubSpot track user metrics. For instance, they track time spent on a page. Thus, the data collected helps with content production because it shows which content performs better and where visitors click and lose interest.

The data you collect can also help you make human resource decisions. For instance, if you have minimal videos and they perform better than articles, you may want to have a dedicated video production and editing team.

Conclusion

Producing content manually at this age can slow you down and cause you to miss opportunities. Therefore, consider AI tools that can speed up tasks or make production efficient. For instance, an AI writing assistant ensures you produce written content regularly. 

On the other hand, a content calendar manager ensures you publish the articles consistently. There are also tools to enhance coordination between the team producing content. They automate notifications so the next person in the workflow knows it’s their turn to act. It eliminates delays and miscommunication.