Smart Ways to Improve Productivity in Digital Marketing

With the rapid expansion of digital marketing, business management has become a real challenge for today’s entrepreneurs: strategies, funnels, content, and engagement. The truth is that addressing this challenge can bring significant returns to our businesses.

Digital transformation requires companies to develop digital marketing strategies adapted to these new environments. Companies seek to expand their brand presence to reach and attract a relevant audience.

Today, we will teach you the five pillars of digital marketing so you can apply these strategies to grow your business and reach new customers.

Pillar 1: SEO: The Key to Online Discovery in Your Digital Marketing Strategy

SEO, or as its name suggests, “Search Engine Optimization,” has become a key strategy in the world of digital marketing. Before getting into the details, SEO works whether you have a website or a social media account for your business. And it is nothing other than the organic positioning of our company on the Internet.

To understand it better, we are going to give you the keys directly:

Keyword Research

One of the key aspects of SEO is keyword identification and research. Knowing which keywords to use is essential so users can find our business. An example of this could be:

“I have an online organic produce business, and I need to identify and select a specific keyword to optimize the website’s SEO. To do this, we’ll use the keyword: buy organic fruits and vegetables online. This reflects a clear user intent to purchase organic products online.”

To find keywords for our business, there are multiple platforms and tools, such as:

• Google Keyword Planner: This tool is free, helpful, and easy to use.
• Semrush: This tool is paid but is one of the most complete and easy-to-use.

Creating SEO-Optimized Content

Optimized content is another key point in our SEO strategy. Creating optimized content helps the various algorithms of social media platforms or Google itself (known as the “Google Crawl”) understand our content and help us position it.

For blog content, we must add meta-titles, meta-descriptions, etc., and keywords to these fragments. In the future, we’ll be publishing more SEO-specific content to help you improve your online business.

Link Building Campaign

Links are still as important as ever. Without links, your website will hardly compete in organic search results. You can hire someone who offers link building service UK and helps you build quality and effective backlinks to your website. 

To succeed in this strategy, you must avoid the following:

• Websites that have been penalized
• Websites that have decreasing traffic
• Websites that are not ranking on Google
• Websites that are not relevant to your business.

Pillar 2: The Vital Role of Social Media in Your Digital Marketing Strategy

Today, more than 5 billion people use social media. Instagram, X.com, WhatsApp, and LinkedIn are all platforms where you can engage with customers. For this, you will need:

An effective strategy on social networks

Having an effective digital marketing strategy on social media requires taking the following into account:

Find out which platforms your customers are on.

• Which platform best suits your business?
• Strategically integrate advertising campaigns to reach more users.
• Post regularly and encourage interaction with your account.
• Relevant Hashtags and Their Impact

Hashtags are a perfect tool for our social media presence. Learning how to use hashtags correctly in digital marketing helps us position our brand on different platforms. To find out which hashtags are best for your business, there are several platforms and methods to discover and analyze them:

Own research

We recommend exploring your competitors’ hashtags and analyzing which hashtags have been used in popular posts in your niche. Observe and analyze current social media trends and adapt hashtags based on what’s relevant at the time.

Third-party tools

• Hashtagify: You can use this tool to search for relevant hashtags and view statistics and popularity.
• RiteTag: This tool offers real-time analysis of hashtag effectiveness, suggesting the best time to use them.

Pillar 3: Content Marketing: Narratives that Resonate

Our business’s third key digital marketing strategy is closely related to the first one mentioned. Content marketing is an effective way to engage new users and make them aware of our company. Therefore, the best way to retain new users is to create compelling stories and relevant content that builds a loyal audience.

Strategies for Creating Persuasive Narratives

Creating persuasive narratives is key, but first, we must identify our voice and tone. The best way to develop and recognise our voice and tone is to determine what content best fits our brand. Testing different formats is key. Try short, engaging videos, relevant infographics, etc.

Creating Relevant Content

Another important point is creating relevant content. That is content that provides value to our followers.

Another key is to seek engagement. This means encouraging people to interact with our posts using tools like Instagram polls, etc.

This way, we ensure that our content positively impacts our audience and generates interactions on our account so the algorithms see that our brand is relevant to users.

Pillar 4: Online Advertising: Effective Digital Marketing Strategies for Customer Conversion

The fourth pillar focuses on online advertising, from Google Ads to Facebook and Instagram advertising.

Paid advertising, or “paid social,” is one of the best digital marketing investments a company can make, as the cost/return on investment is typically relatively low compared to traditional marketing advertising strategies. But to achieve good results, we give you some tips to keep in mind:

Effective Audience Segmentation

Learning to segment your audience is the most key aspect of this strategy, as we’ll be able to show our ads to people genuinely interested in our product or service.

Platforms like Facebook Ads or Google Ads allow us to segment our audiences quickly and simply. However, before segmenting, we must know our target audience very well.

Plus, if you have an e-commerce business, there are a wide variety of e-commerce platforms that easily integrate into your segmentation strategy thanks to data.

Creating Ads that Convert

Another key to gaining customers through online advertising is carefully considering the design of the ads we use. To do this, we’ll look for compelling creatives, images, videos, and texts that will capture the attention of anyone who might see our ad. An essential tool for inspiration and seeing what our competitors are advertising is the Facebook Ads Library. It’s completely free and instrumental in helping us find our ideal ads.

Pillar 5: Analytics and Continuous Improvement

We conclude with the fifth crucial pillar: analytics and continuous improvement. Analyzing our company’s metrics and results is essential in digital marketing. This allows us to improve our business’s future results.

Digital Analytics Tools

Even if we don’t have analytical skills, there are helpful and easy-to-use tools such as:

• Google Analytics:A  Free web analytics tool for detailed tracking
• Matomo: Open-source web analytics tool for personalized monitoring.
• Clicky: Free real-time service for web analytics and statistics.

Adjusting Strategies Based on Performance

Learn the importance of adjusting strategies based on performance. Identifying areas for improvement and implementing changes that drive the continued success of your digital marketing campaigns requires effective use and analysis of analytics programs. As you’ve seen, they are helpful and provide invaluable information about our business’s digital status.

This concludes this guide to improving and positioning our business. Remember that being online is one of the keys to business success in today’s world. And thanks to digital marketing strategies, we can achieve this more easily than ever.

Of course, not everything falls from the sky. As discussed throughout this article, growing as a brand and as a business requires dedication, analysis, and continuous improvement.